YChina (歪果仁研究协会)
Join us on a journey to answer the question: Why China?
We are a group of young people from across the world, living in China, who were constantly being asked "Why China?!" by confused family and friends. Featuring people's stories, undiscovered places, and trending topics from the most populous country in the world, YChina cuts beneath the headlines and offers a window into the 'why'.
Through global street interviews, exhibition coverage, and local experiences, we create content that bridges cultural gaps and showcases authentic Chinese experiences to the world.
Global Impact & Reach
Y-China boasts a fan base of over 80 million both domestically and internationally, especially on China's mainstream social platforms like Bilibili, Douyin, and Xiaohongshu. Y-China has received strategic investments from platforms such as Sina Weibo, Kunlun Tech, and Bilibili.
About the Founder
Raz Galor, born in 1994, is a co-founder of Y-China, a leading cross-cultural content media group in China. He was recognized as one of the Forbes 30 Under 30 honorees and was named the Emerging Figure of the Year by The Paper in 2021.
Bridging Cultures, Creating Connections
Our team brings together international talents to foster positive connections and cross-cultural understanding. In our recent viral campaign, we invite newly arrived foreigners at airports to embark on in-depth, complimentary tours across China—covering culture, customs, technology, and history. This initiative has quickly become a nationwide phenomenon, opening doors to authentic Chinese experiences and building bridges between people from all walks of life.
Our Signature Projects
Global Audience
Audience by Region
Audience by Age
Our core audience consists of 18-34 year-olds globally, with strong concentration in North America and Asia, characterized by high engagement rates and cross-cultural openness.
Partner With Us
Looking to connect with a global audience interested in China? From documentary collaborations to global marketing opportunities, let's create content that resonates across cultures.
Explore Collaboration Opportunities